McDavid Joins Forces with Euroleague Basketball as Official Sports Performance Partner
McDavid, a global leader in sports protection and performance products, is proud to announce its new partnership with Euroleague Basketball for the next three years. As the official sports performance partner, McDavid is set to provide players across the league with the highest standard of protective gear and support, solidifying its commitment to athlete well-being and performance enhancement.
A Winning Collaboration
This partnership underscores McDavid’s passion for supporting elite athletes and teams at the highest level of competition. Euroleague Basketball, known for its high-paced, physically demanding games, represents a perfect fit for McDavid’s cutting-edge products, which include braces, sleeves, and compression wear designed to protect athletes from injuries and enhance their on-court performance. As Euroleague’s players continue to push the boundaries of athleticism and performance McDavid’s advanced technology will help them reduce the chance of injuries. With both organizations driven by innovation and excellence, the collaboration marks a new chapter in performance enhancement for basketball players across Europe.
Supporting Athletes on the Biggest Stage
McDavid’s sponsorship goes beyond the court, offering Euroleague players access to the brand’s full range of performance apparel and protective gear. With a focus on injury prevention and recovery, McDavid’s products help reduce the risk of common basketball-related injuries such as ankle sprains, knee issues, and muscle strains. In line with this partnership, McDavid’s logo will be prominently featured in key Euroleague arenas, as well as across digital platforms, reflecting the brand’s deep commitment to European basketball. Fans will also be able to learn more about McDavid’s products through special promotions, campaigns, and activations at Euroleague events throughout the season.
A Shared Vision for Excellence
Both McDavid and Euroleague Basketball are dedicated to empowering athletes to reach their full potential. McDavid’s innovative technology aligns with the league’s mission of fostering talent and providing a platform for players to excel on the global stage.
As McDavid embarks on this exciting journey with Euroleague Basketball, the brand looks forward to being a crucial part of each player’s success story—on and off the court.
About McDavid
McDavid is a trusted name in sports performance products, offering a wide range of braces, supports, and compression gear for athletes across all levels. For over 40 years, McDavid has been dedicated to helping athletes prevent injuries and enhance their performance, using innovative technologies to deliver superior protection and comfort.